Yet talking to the employees outside the TP gates, the stories are rather different. "I was only supposed to stay here for three months but now I've been here eighteen" It also received the Aon Hewitt Global Best Employers Label in 2018. The multinational was awarded 'Best Place to Work in Tunisia' in 2019 and ranked 'Best Employer' for the second year running. Present in the country since 2000, the company employs six thousand people in five call centres in Tunis and nearby Sousse. Teleperformance boasts of career opportunities in a young and dynamic environment, claiming they are "the world leader in multi-channel customer experience." The websites of the leading groups show how much these companies invest in building a winning brand image.
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Performance anxiety in large open spaces plus limited career opportunities mean that turnover is constant, like in McDonalds. Perfect French, or knowledge of other languages - predominantly English and Italian - is enough to find a job easily. It seems like every single high school leaver or university graduate has had some kind of work experience in a call centre. While the wages offered by multinationals remains low, they are nevertheless competitive: an employee at the registry office, for example, earns 750 Dinars a month. In Tunis, however, this fringe of post-modernity manages to muster together the resigned enthusiasm of the country's young unemployed, who number 36% in total. We could, perhaps, call this the 'gig economy'. Like other such companies present in Tunis, it covers a wide range of activities including remote payments, after-sales services via telephone, email and chat, as well as telemarketing and customer satisfaction surveys.
It employs six hundred people and boasts companies such as Renault, Samsung and Manpower among its clients. PhoneAct is one of the main communications operators in the Maghreb. Medium-sized companies are also based in the Montplaisir district, where the grey of Fordist towers fades into the sky.
The city centre, on the other hand, is teeming with smaller, often informal operations housed in the 20th Century Art Nouveau style buildings. These include the French Teleperformance, the American Concentrix, Nexus Contact Center (which has offices in Tunisia and Romania, but customers in French-speaking countries and Italy), and national companies such as PhoneAct and Tricom. Numerous marketing multinationals have made their home in the industrial areas of Tunis, like Charghia and Lac. "They pay me 700 Dinars a month, less than 250 Euros." The El Dorado of Call centres " Her voice cracks, perhaps out of anger, perhaps out of ill-concealed resignation. I began to suffer with insomnia due to the phone being slammed down. She has just left the University of Arts, and for a couple of months she has been working in the field of telemarketing for a Swiss cosmetics company. Her piercing eyes are highlighted by black Kajal.
Leila is Tunisian, with long hair flowing from her head. She doesn't have time to finish the sentence before the woman on the other end hangs up. Leila is silent for a few seconds, she buys some time before beginning to recite the script she knows off by heart: "I'm Juliette and I'm calling to offer you a box of products from."
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Is Tunis becoming an offshore outpost of the cognitive proletariat? Q Code Magazine reports.
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